Marketing · AI & Automation · Global Talent

Grow smarter.
Operate better.

OTB is a Melbourne marketing and automation agency with a recruitment arm. We build the marketing, automate the operations underneath it, and recruit the people to run both.

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The OTB difference

Growth works better when
everything works together.

OTB brings the right marketing, systems and people together so your business can move faster, work smarter and scale with less friction.

What we do

Three levers. One team pulling them.

Full-Stack Marketing
01 — Marketing

Full-Stack Marketing

Build your brand. Create demand. Drive growth.

From strategy through to execution, we work as an extension of your marketing team — an entire outsourced marketing function, or specialist support alongside the team you already have.

  • Marketing strategy
  • Brand strategy and creative
  • Social media management
  • Websites and landing pages
  • SEO, AEO and GEO

Explore Marketing

AI & Automation
02 — Systems

AI & Automation

Less repetitive work. Better connected systems.

Your team shouldn't spend hours on work that technology can handle. We design practical AI and automation that connects your tools, removes repetitive processes and helps the business run with fewer manual steps.

No AI hype. Just systems that solve real business problems.

  • Workflow and process automation
  • CRM automation and system integrations
  • Lead capture, follow-up and sales workflows
  • Customer service workflows
  • Reporting and live dashboards
  • AI assistants, agents and internal knowledge systems

Built in n8n, Make, Zapier and directly into the tools you already use.

Explore AI & Automation

Global Talent
03 — People

Global Talent

Great people, without the recruitment headache.

Build your team with carefully sourced and screened professionals from the Philippines. We manage sourcing, screening and shortlisting, so you access skilled talent without spending weeks reviewing applications.

Because we've managed these roles ourselves, we know what a strong marketing or operations candidate actually looks like — on paper and in an interview.

  • Marketing, social media and design
  • Executive assistants and administration
  • Customer service and sales support
  • Operations support
  • Web, technical, AI and automation specialists

Increase capacity while keeping the business lean.

Explore Global Talent

How we work

Four steps — without the long onboarding.

From first conversation to something that keeps running. No mystery, no three-month discovery phase.

Step one

Discovery call

Thirty minutes on where the business is now, what's slowing it down, and whether we're the right people to help.

Step two

Audit and plan

We look at what's actually in place first. Most briefs describe a symptom — it's common to arrive expecting to fix the ads and find the real problem sitting in the CRM.

Step three

Build

Strategy, systems or shortlist — scoped properly, with clear timelines and one point of contact.

Step four

Run and refine

We stay on to make it work, and hand over the parts your team can run without us.

Start with a discovery call

What clients say

The part we're proudest of.

They told us not to spend more on ads. That's not what an agency usually says — but they were right, and the fix cost a fraction of what we'd budgeted.

Operations Director Multi-site retail · VIC

We ended up with a marketing coordinator and a system for her to run. Every other agency we spoke to would have sold us one or the other.

Founder Professional services · Melbourne

Monthly reporting used to take three days of someone's life. Now it's a link we open whenever we want it.

General Manager Fuel & convenience · National

FAQs

Questions we get every week.

Something not covered here? Ask us on the call — we'd rather answer it properly.

What does OTB do?

OTB is an Australian-based growth agency combining marketing, AI automation and global talent. We help businesses generate demand, improve how they operate and build stronger teams through connected strategy, creative, technology and people.

Do I need to use all three OTB services?

No. OTB clients can work with us for marketing, AI & automation, global talent, or a combination of the three. We recommend the right mix based on your business goals, current capabilities and where we believe we can make the biggest impact.

Can OTB work with our existing team or agency?

Yes. OTB can work alongside your internal marketing team, existing agency, technology partners or other suppliers. We can take ownership of specific areas, fill capability gaps or provide additional strategy and execution without replacing what is already working.

Where does OTB work with clients?

OTB is Australian-based with international experience across Australia, the US, UK, Japan, Singapore, the Philippines, India and the UAE. We work with businesses across local, multi-site and international markets, adapting our approach to different audiences and commercial environments.

What industries does OTB work with?

OTB works across industries including retail, hospitality, fuel and convenience, franchises, consumer brands and professional services. Our experience includes both single-location businesses and multi-site operators, as well as brands entering or growing in international markets.

Does OTB offer project-based work or only monthly retainers?

OTB offers both project-based work and ongoing partnerships. Projects can include campaigns, strategy, automation builds, brand rollouts, digital projects or recruitment support, while ongoing engagements are better suited to businesses that need continuous strategy, execution and optimisation.

What does OTB's AI & automation service include?

OTB's AI & automation service focuses on improving business efficiency through practical systems and workflows. This can include CRM automation, lead management, reporting, customer communications, internal processes, AI-assisted workflows and integrations between existing business tools.

How does OTB Global Talent work?

OTB Global Talent helps businesses identify the roles they need, source suitable talent and build a structure that allows new team members to work effectively with the existing business. Our focus is on capability, fit and long-term value, not simply lower-cost hiring.

How much does it cost to work with OTB?

OTB pricing depends on the scope, complexity and level of support required. We offer everything from focused projects to ongoing growth partnerships. After an initial conversation, we provide a clear recommended scope and transparent pricing before work begins.

Ready to grow differently?

Tell us where your business is now and where you want to go. No pressure, no templates — just a straight conversation about what it would take to get there.

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